Before you start spending, you’ll want to determine whether organic posts or targeted advertisements/boosted posts are right for your objectives. For instance, if you’re constantly posting about a trending topic, comedy or hot ladies in bikini outfits, you’re likely to grow organically. 😉 If it’s something serious, then you might need to spend that money.
In reality, social media websites are in the business of advertising. And if you can easily grow an organic following, then you won’t pay them to advertise your business and products.
Even in utilising the sponsored ads approach, we would recommend a Hybrid solution; Organic & sponsored posts!
Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers they have relationships with. The company said the branded content ads will be available to all advertisers over the coming weeks, and branded content ads for Stories will roll out over the coming months.